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Setting goals is the first step in turning the invisible into the visible
Defining goals will help you in creating a strategy to solve a problem. When you’re working on a project you should write down the goals roughly and make design decision accordingly. Under case studies, explaining goals will help people understand your perspective while working on a problem and your approach towards solving it.
User goals are the understanding of certain activities that a user might wants to perform throughout any product and how they want to feel as they undertake them. Influencing your design decisions through this understanding is very essential.
Business goals are the understanding of certain outcomes you want to get, out of any product or service. You as a designer should adopt a business perspective, think strategically, to make a design which is aesthetically pleasing while being true to long-term company goals.